top of page

About The Natural Way

The Natural Way has been serving the health of the St. Louis area since 1978.  The original location was in Webster Groves, followed by Creve Coeur in 1990 and Fenton in the early 2000's. 

The store has went through a couple of ownership changes over the years including the most recent with Aisha and Chris Miller buying the brand in 2020.


Aisha worked on the distribution side of the industry for several years, helping small independent retailers similar to The Natural Way grow and educate their customers. She has always felt a greater need to help the community navigate, the sometimes confusing, world of vitamins and supplements. 


From all of the information out there about complementary, alternative, and holistic care it can be difficult to parse out what someone "should" be putting in their body. Realizing that the body and mind are the only permanent home you are guaranteed to have, we vow to approach your needs with integrity and diligence. Aisha and Chris started as customers for the same reason so many call The Natural Way a community staple - incredible customer service and guaranteed quality. 


With recent re-conceptualization of their Creve Coeur, Missouri location, The Natural Way is the only food and supplement retailer to guarantee high quality, vetted products. We are excited to help you realize your health goals safely and effectively!



Was recently visiting the loveliest St. Louis while visiting friends in States and stumbled upon this gem in Creve Coeur. 
Loved all the help I received, as the people running the store were super-friendly and knowledgeable. The selection of healthy food, vitamins and supplements was astonishing,  Place was clean and neat, very well organized. Price level for my taste was way more affordable compared to Europe. Got a lot of delightful goodies for friends and family to bring back home.

Masha M. from Oulu, Finland

Great place to shop for supplements!  The staff is very nice and helpful, and will take time to give you advice, as opposed to some of the chain stores, where they can't be bothered.  I love the staff and owners here, they are all great!

Aj M. St Charles. MO

I have been here a few times to find health food products that I cant find elsewhere.  I am always very happy with their customer service and selection. I continue to go here because of the great customer service and advice

Stephen W. Bridgeton, MO

bottom of page